Cork Native Receives 2024 Global Recognition Award for Empowering Youth through Innovative Male Grooming Skills Training Programme On International Women’s Day, the world celebrates the remarkable achievements of women who are breaking barriers and making a profound impact in their communities. Among these inspiring individuals is Cork native Anne Marie McIlwraith who has been bestowed with the prestigious 2024 Global Recognition Award for her groundbreaking initiative, “EmpowerYouth” Health and Wellness Male Grooming Skills Training Programme.

Upon receiving news of the 2024 Global Recognition Award, Anne Marie expressed her gratitude and dedication to continue championing the cause of youth empowerment. “I am deeply honoured to receive this prestigious award, and I am humbled by the opportunity to make a positive difference in the lives of young people,”

International Salon Academy AM Ltd, under the leadership of Anne Marie McIlwraith, has been recognized with a 2024 Global Recognition Award for their groundbreaking “EmpowerYouth” Health and Wellness Male Grooming Skills Training Programme. This innovative initiative, the first of its kind in the industry, has significantly impacted the education and well-being of young men across Ireland, demonstrating exceptional performance in innovation, social impact, and industry leadership.

Despite being a new venture with yet-to-be-set annual accounts prepared, the program has achieved remarkable success, evident in its 900% revenue growth and the acquisition of 20 school clients since its launch. This rapid expansion and adoption underscore the unique value and urgent need for such a program in today’s educational landscape.

Innovation and Industry Impact  The “EmpowerYouth” program stands out for its comprehensive approach to male grooming and wellness, incorporating vital life skills alongside practical grooming advice. This holistic curriculum, designed by McIlwraith, a renowned expert in the field, is a pioneering effort in an industry where such educational initiatives are scarce. The program’s influence extends beyond grooming, as it also addresses critical issues like mental health, resilience, and overall well-being, setting a new standard in the industry.Furthermore, the program’s innovation is highlighted by its inclusivity and reach, offering workshops in schools and youth and adult services. This broad engagement reflects a deep understanding of the diverse needs and contexts in which young men learn and grow, further establishing the program’s significance and impact in the grooming and wellness sectors.

Social Impact and Recognition  The societal benefits of “EmpowerYouth” are profound, with the program directly contributing to enhancing self-esteem, health awareness, and personal care among its participants. Such initiatives are crucial in today’s context, where young men face numerous challenges related to self-image and mental health. By addressing these issues head-on, International Salon Academy AM Ltd plays a pivotal role in fostering a healthier, more confident generation.

Recognition from esteemed bodies like EU Business News and the European Enterprise Awards, along with high star ratings and media coverage on platforms like Fox Business News, validate the program’s excellence and effectiveness. These accolades reflect the industry’s acknowledgment of “EmpowerYouth” as a beacon of innovation and social responsibility.

The decision to honor International Salon Academy AM Ltd with a 2024 Global Recognition Award is a testament to their unwavering commitment to youth empowerment and education. Through the “EmpowerYouth” program, the company has set a new benchmark in the grooming industry and contributed significantly to the holistic development of young men in Ireland. This award acknowledges their pioneering spirit, impactful contributions, and the positive ripple effect they have created in society.
As the world evolves, the need for innovative, inclusive, and impactful educational programs like “EmpowerYouth” becomes increasingly evident. International Salon Academy AM Ltd’s recognition of this prestigious award underscores the importance of such initiatives in shaping a better future for the next generation. It is a celebration of their achievements and a beacon for others to follow in their footsteps toward creating meaningful and lasting change.

Anne Marie McIlwraith FABIHS, Dip. Hairdressing & Barbering, Dip. Education for Educators, HDICHP, D.S.Ch., Cert. Oncology for Aesthetics

Phone / WhatsApp : 00 353 86 0483790

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EmpowerYouth: Transforming Lives, One Young Man at a Time