Today marks a significant milestone in the journey of adolescent empowerment with the launch of the ground breaking “EmpowerYouth” Health and Wellness Male Grooming Skills Training Programme. Founded by Irish entrepreneur Anne Marie McIlwraith, this innovative initiative is poised to transform the lives of young boys and teenagers.

Featured recently; “Women of Influence” live on Fox Business News, “EmpowerYouth” stands as a beacon of holistic education, transcending mere grooming skills to nurture comprehensive personal development. At its core, this transformative programme integrates practical and technical grooming expertise, equipping young men with essential skills such as shaving techniques tailored to skin conditions like acne, foot and nail care, hair care, and skincare.

However, “Empower Youth” goes beyond the surface, seamlessly weaving vital life skills into its curriculum. Through dynamic cancer awareness, hygiene practices, and daily habits, participants are empowered with knowledge essential for maintaining optimal physical health. Moreover, the programme places a profound emphasis on mental well-being, fostering self-esteem, resilience, and overall positive mental health among its attendees.

Anne Marie McIlwraith, the driving force behind “EmpowerYouth,” envisions a future where every young man navigates the challenges of adolescence with unwavering confidence. She emphasizes, “These are simple ways we can empower our sons to thrive in today’s world. By arming them with practical skills and empowering them with a strong foundation in health and wellness, we’re paving the way for a brighter, more resilient generation.”

As society grapples with the complexities of adolescence, “EmpowerYouth” emerges as a beacon of hope, offering workshops in schools and through youth organisations providing a transformative roadmap for young men to unlock their full potential. Through its innovative blend of grooming expertise and life skills education, this pioneering programme promises to shape a generation of confident, empowered individuals ready to conquer life’s challenges with grace and resilience.

For media inquiries, please contact: Anne Marie McIlwraith

Anne Marie McIlwraith

FABIHS, Dip. Hairdressing & Barbering, Dip. Education for Educators, HDICHP, D.S.Ch., Cert. Oncology for Aesthetics

Phone / WhatsApp : 00 353 86 0483790

YOUTUBE As Featured on Fox Business News




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EmpowerYouth: Transforming Lives, One Young Man at a Time