More and more households are now using shopping lists The research conducted by Bord Bia, which promotes and markets Irish food, shows that Irish people are changing their shopping behaviour and attitudes towards food and drink.

The survey of 10,000 people conducted in Ireland, the UK, the US, Germany, and France found that more people are shopping for essentials, meat purchases are being cut except for chicken, and consumers say shopping lists are more important in recent months. 

The cost of living has soared and food inflation intensified, which is causing people to refine what they consider essential. Red meat and seafood purchases have all slowed down, but people are buying 15% more chicken, as it is viewed as better value for money and a more versatile product.


Purchases of frozen foods are going up and 56% of Irish consumers say minimizing food waste is more important in recent months.